Kate Lau


I'm a designer and digital marketer originally from Baltimore, MD now located in San Diego, CA!

I attended Northeastern University from 2016- 2019, graduating with a BS in Psychology with a Digital Marketing Concentration. As well, I double minored in Interaction Design and Experience Design. I'm interested in how the mechanisms responsible for perception, thought, and behavior can be applied to the principles of marketing and design.

 

About Me


I first developed an interest in design after spending 4 years on my high school yearbook as an Editor, rising to Editor-In-Chief my senior year. My book won a gold medal from the Columbia Scholastic Press association, and I won the Photojournalism award from my school.

In college I worked as a research designer for one semester and for a full year prior as both the Social Media Manager and Blog Manager for Northeastern's Design Organization, Scout. Scout is an entirely student-led, fully functional design studio with realtime clients in the Boston Area. I managed their @NEUScout Instagram and NEUScout Facebook Page my Sophomore year.

I started working as a Social Media and Digital Marketing Intern at The Agora for their property Chateau de Courtomer. I was eventually hired as a Digital Media Strategist and eventual Marketing Manager and have been managing the @ChateaudeCourtomer Instagram account, the Chateau de Courtomer Facebook page, and the @ChateaudeCourt Twitter. As well, I was responsible for tracking SEO and running advertisements on Google, Facebook, and Instagram. I personally redesigned their website ChateaudeCourtomer.com and worked to maintain and optimize its design, their social media accounts, and all advertisement endeavors.

From there I developed an interest in designing for SquareSpace sites, and designed a page for Legendary Gualfin, an adventure tour destination in Argentina. I also developed and launched their website and social media.