The Problem with Big Data

This piece is a scholarly discussion of the current privacy implications of data collection, redistribution, and ultimate use by corporations in the structuring and segmentation of their advertisements. It delineates the current practices in data farming, psychology, and advertising that are allowing corporations to exploit consumer information for their own selling practices, without justifying the implied privacy violations. The purpose of the piece was to suggest a middle ground course of action that could be taken from all parties to protect privacy while still maximizing results. The paper was written as an assignment for a college writing class along with another student, all paragraphs about psychology, and the intro, were written by me. Click the headline to view.

 

Advertisers are inside your head. Here's how they do it and why you should care.

This piece was written from the above scholarly paper as an op-ed of the same general thesis: arguing against the over-use of data science in marketing segmentation. It was shortened and translated into a piece parsable by a more generalized, less knowledgable about the subject, audience. The article argues in three “chunks” of information: why this is a problem, why people should care, and what should be done instead. It does this by walking the uninformed reader through some of the science and statistics behind data practices, through the psychology at play in creating online profiling of consumers, and offering the implications of this approach and what should be done in return, being mainly for consumers to demand their privacy be upheld. This piece was written fully by me, also for a class assignment. Click the headline to view.

 

A proposal of the useful application of neuroscience in marketing practices.

This piece was my collegiate capstone project done by last year of college. It discusses how neuroscience is an often overlooked yet powerful asset in effective advertising strategy. Many research studies have shown that brain activity, facial expression, eye-movement, and other subconscious response can be tracked and used to predict future behavior. Specifically with the use of fMRI, spikes in brain activity in key regions of the brain can be used to indicate that information has been stored and processed into our long term memory. Triggering information to resonate in long term memory has shown to be an indicator of later behavior. This paper argues that creating emotional resonant and personally relatable advertisements can trigger information to be processed by long term memory, and recalled by consumers later when they are making buying decision. This piece was written by me as a culmination of my studies in psychology, marketing, and design.